Making the most of peripheral information

The redundancy between visual and verbal information is evident: the skier is alone on the track. Very few people are skiing apparently.
Choosing this particular visual was not accidental, and is confirmed by the many negative implications of the verbal information. Away implies that something is finished, over. This is echoed by the "It used to be that" in the opening words, suggesting that a period perceived as positive is now ending. We understand that this is a problem-type article.
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